RUSSELL ATHLETIC
POP-UP SHOP
︎OCTOBER 2019
Cornerstone led the creative launch of the first limited engagement Russell Athletic Pop-Up Shop in SoHo,NYC. Creating a stylized fashion lookbook, Cornerstone highlighted Russell Athletic’s new capsule collection featuring designer collaborations including Jacob Keller, Mike Grapes (Savant Studios), Sydney Izen (Unemployed Denim) and more. The agency executed a series of immersive shopping events with programming including live DJ sets and performances from artists like MadeinTYO, Clockwork DJ, and Channel Tres.