https://kristinabaptiste.com Kristina Baptiste Mon, 04 Jul 2022 18:29:29 +0000 https://kristinabaptiste.com en https://kristinabaptiste.com/Video-1 Mon, 06 Apr 2020 06:16:33 +0000 Kristina Baptiste https://kristinabaptiste.com/Video-1 KRISTINA BAPTISTE CREATIVE BASED IN BROOKLYN, NEW YORK. ︎︎︎ https://kristinabaptiste.com/Collection-1 Mon, 06 Apr 2020 06:16:33 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-1 BIOKristina is currently the DSP Relations Manager at SoundCloud. She graduated from Florida Atlantic University with a Bachelors in Communications and Multi-media Studies. Kristina got her start by working with the music marketing company, Prism Creative Group, who’s clients ranged from Heineken, to Beck’s Beer, and The Arts and Entertainment District of Miami. In 2018, she moved to New York to join the creative team as a Copywriter at The FADER/ Cornerstone Agency. The FADER is a definitive voice of emerging music and the lifestyle that surrounds it. Here, Kristina worked on editorial and branded social media campaigns, articles and digital integrated marketing creative concepts. Cornerstone is an internationally recognized agency that makes brands in culture matter. At the agency, Kristina worked on branded music platforms with Coca-Cola, McDonald’s, MLS, PBR, and Russell Athletic.Following this role, she became the Digital Promotions Manager at Polyvinyl Records (Alvvays, Julia Jacklin, Jay Som & more). Kristina is connected to New York’s music community and has a passion for both popular and subculture. This allows her to execute projects with high impressions and create newsworthy campaigns. https://kristinabaptiste.com/Video-2 Mon, 06 Apr 2020 06:16:34 +0000 Kristina Baptiste https://kristinabaptiste.com/Video-2 WORK MUSIC MARKETING. CURATING. COPYWRITING. CREATIVE CONCEPTING. SOCIAL STRATEGY.     https://kristinabaptiste.com/Collection-2-copy Mon, 04 Jul 2022 18:29:29 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-2-copy POLYVINYL RECORDS DSP MARKETING ︎AUGUST 2O2O - 2022   Internal DSP marketing/ Digital promotions point person, writes & strategizes pitches for editorial playlisting, playlist covers & additional marketing opportunities. Oversees artists takeovers and curates internal label playlists. (Direction, Only Slam Dunks) Spotify, Apple Music, SoundCloud, Amazon Music, TIDAL, Pandora / Alvvays, Momma, Julia Jacklin, Jay Som, of Montreal + more      https://kristinabaptiste.com/Collection-1-1 Mon, 06 Apr 2020 14:47:27 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-1-1 DIGITAL FADER FORT ︎MARCH-APRIL 2020     FADER FORT went digital this year for the first time in 17 years to overcome an unprecedented circumstance. DIGITAL FORT was a global two-day music broadcast that brought one of music's most coveted stages, FADER FORT, online. Over 100 artists contributed to DIGITAL FORT on March 31st & April 1st benefitting a series of charities providing relief during the COVID-19 pandemic. 85 press outlets covered the virtual festival, including, Rollingstone, Billboard, and ADWEEK.   https://kristinabaptiste.com/Collection-2-1 Mon, 06 Apr 2020 06:16:34 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-2-1 MLS ALL-STAR ANNOUNCEMENT︎FEBRUARY-MARCH 2020 Major League Soccer launched an overarching 2020 campaign that celebrates the inaugural All-Star game in Los Angeles where they will go head to head with Liga MX. The campaign was kicked off with an announcement spot featuring a voice over by Danny Trejo. The stage is set under the Hollywood lights for the leagues to battle it out and prove who’s the best.   The buzz and excitement built around this historic match was paired with a campaign that is inspired by the rivalry of the leagues, the cinematic roots of Hollywood, and rallies fans to show out for their team. The campaign included video content scripts and storyboards, taglines, experiential activations and influencer partnerships. WATCH HERE:WELCOME TO A NEW TRADITION :60    https://kristinabaptiste.com/Video-2-copy Tue, 07 Apr 2020 22:02:05 +0000 Kristina Baptiste https://kristinabaptiste.com/Video-2-copy       https://kristinabaptiste.com/Collection-3 Mon, 06 Apr 2020 06:16:34 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-3 RUSSELL ATHLETIC POP-UP SHOP︎OCTOBER 2019 Cornerstone led the creative launch of the first limited engagement Russell Athletic Pop-Up Shop in SoHo,NYC. Creating a stylized fashion lookbook, Cornerstone highlighted Russell Athletic’s new capsule collection featuring designer collaborations including Jacob Keller, Mike Grapes (Savant Studios), Sydney Izen (Unemployed Denim) and more. The agency executed a series of immersive shopping events with programming including live DJ sets and performances from artists like MadeinTYO, Clockwork DJ, and Channel Tres.   https://kristinabaptiste.com/Collection-4 Mon, 06 Apr 2020 06:41:07 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-4 MARTELL COGNAC ︎FEBRUARY 2018-JUNE 2019 As the oldest Cognac (founded in 1715), Martell is the global leader in prestige cognac and cognac outside the US. The FADER’S Goal was to build the Martell brand to be a leader in the US market as well. Martell’s brand purpose was to confidently pioneer culture. This was achieved by following the strategy of 3 pillars, create an influencer program, integrate experiential, and partner with talent. The LM Program implemented a multi-city influencer strategy to create new standards in Urban culture. The experiential (H.O.M.E. Series) highlighted that Urban Culture drives US culture and global culture. The talent ambassadors (Jhene Aiko, Quavo, and Wale) worked with the brand as celebrity endorsers to promote the lifestyle.     https://kristinabaptiste.com/Collection-5 Mon, 06 Apr 2020 06:47:27 +0000 Kristina Baptiste https://kristinabaptiste.com/Collection-5 PBR SOUND SOCIETY   ︎JUNE-DECEMBER 2018 Cornerstone created a music platform, Sound Society, for Pabst Blue Ribbon that was built to amplify the creative voices across America. This existed to foster an inclusive community that brings like-minded people together through a shared love of music. The campaign featured a 5 city tour with multi-disciplinary artists, a Sound Society video content series, curated playlist, and social media roll-out. In partnership with The FADER, PBR’S Sound Society was launched at FADER FORT with a party that celebrates emerging music and the platform that has launched the industry’s biggest names. The event featured the city of Austin’s artist-to-watch, giving emerging local creatives exposure to FADER’S live and digital audience.